What is Positive Reinforcement / Force Free / Fear Free Training?

  • The utilization of the most humane training methods based on current Behavioral Science.
  • Philosophy rooted in “When we know better, we do better.
  • Believes in giving animals as much agency and choice as possible in an artificially restrictive world of domestication.
  • Focuses on management of the environment and setting up for success. 
  • Strives to teach, lead, and reward to elicit behavior change.
  • Does not believe that the ends justified the means in all cases.
  • Creates emotionally as well as physically safe spaces and relationships between humans and animals.
  • Believes that compulsion and pain are not justified in the name of training. It may be necessary in the name of immediate safety and emergency but not proactive training.
  • Is effective and safer regardless of species being trained.
  • Has been used for a long time to handle and care for large and potentially dangerous animals in zoos and aquariums.
  • Puts the welfare of the animal above the arbitrary desires of the human.